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In The Media
Hold me even tighter with holdmetight's new sensual bra range
Leading Australian shapewear brand, holdmetight introduces a sexy new collection of bras into its sassy shapewear collection for Summer 2009.
Set to launch in Big W stores nationally on 16 July, the innovation led range of holdmetight bras will complete the brand's range of everyday shapewear basics which already incorporates sculpting briefs and g-strings, shape smoothing mini-dresses, tummy tuck slips, contouring bodysuits and waist slimmers.
'Hold me even tighter' latest press release.
Ricki-Lee wiggles up close with holdmetight
Australian intimates brand holdmetight announces the appointment of platinum selling independent music artist, Ricki-Lee as the sexy, sassy ambassador of the new campaign for its affordable, stylish body-shaping underwear.
Set to roll out through BIG W stores nationwide and The Warehouse stores in New Zealand in mid-October, holdmetight’s latest campaign featuresthe undeniably gorgeous curves of one of Australia and New Zealand’s most inspirational female music artists.
Shot seductively in black and white, the contemporary campaign shows off the sensuous, confident and undeniably womanly curves of Ricki-Lee in holdmetight’s body conscious, gently sculpting shapewear which has been designed to be worn by women every day.
“Ricki-Lee has become an icon for the female generation since she shot to fame through Australian Idol. She is hugely talented, beautiful, driven and
self-assured. holdmetight works alongside these inner assets to help any woman embrace their shape and give them the confidence to look stylish
and feel fantastic.” |
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Janine Anggara, Product Manager, holdmetight |
Both Ricki-Lee and holdmetight promote and embody the concept of positive body image and self-confidence. Ricki-Lee, being a proud size 14 woman in the media, makes no secret that she has been a fan of shapewear products throughout her developing career.
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“Body confidence and personal empowerment is a big issue for Australian women and something I take very seriously. holdmetight understands how a woman wants to look and feel, which is why I’m so proud to announce my Ambassadorship role for the label.
Now the VERY sexy products in the holdmetight range that I wear underneath my gowns and outfits for stage, screen and on the red carpet are available to everyday women, everywhere!” |
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Ricki-Lee – holdmetight Ambassador |
The holdmetight campaign, created features the brand’s sleek Everyday Sculpting Dress, High Waisted Brief, Tummy Tuck Dress and Tummy Tuck Slip in black Italian stretch satin mix fabric.
Ricki-Lee’s hot new single, ‘Wiggle It’ was released this month through Shock Records, making it her 7th Top 20 single since she signed her deal with Shock in 2005.
holdmetight Press Interviews and imagery for Ricki-Lee Coulter: Contact Gazal T) +61 2 9316 2766 | 
